KCITE Training - "Replica" Full-Scale Travel Demand Models

September 25, 2018
1:00 PM to 2:30 PM
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MARC - Mid-America Regional Council
600 Broadway, Suite 200
Kansas City, MO 64105

Who uses the street, in what way, and why? These are common questions that planning agencies consider every day when trying to build better cities. The answers can help them see how well transit is connecting workers to jobs, explore the traffic impact of a new toll lane, or identify the need for bike lanes and wider sidewalks.

Meet Replica: a user-friendly modeling tool that uses de-identified mobile location data to give planning agencies a comprehensive portrait of how, when, and why people travel in urban areas. Replica provides a full set of baseline travel measures that are very difficult to gather and maintain today, including the total number of people on a highway or local street network, what mode they’re using (car, transit, bike, or foot), and their trip purpose (commuting to work, going shopping, heading to school, etc). By updating these measures every three months, Replica also provides the ongoing ability to detect changes in these measures over time?—?helping planners answer questions about land use and transportation from a regional level all the way down to a city block.

Most importantly, Replica does all that with personal privacy built into its foundation.

Later this year, Replica will make its U.S. debut in the Kansas City and Chicago regions, with other areas to follow.

Sidewalk Labs is a subsidiary of Alphabet (Google) that is dedicated to accelerating urban innovation. Those efforts include a wide exploration of tools and technology that rethink how we plan and build cities. An example of these efforts is a new product called Replica, a product focused on providing full-scale, regional travel demand models for regions in North America. Kansas City is the first U.S. region to use Replica. This training will provide additional information on Sidewalk Labs, as well as an overview of Replica and the effort in Kansas City.


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